Do you know what companies find when they search your business name? It helps to be aware of your target audience; an end to which social media is integral.

The most influential social media channel will differ from business to business but for B2B companies, LinkedIn is likely one of the most influential. If your business is more of a B2C company and relies heavily on brand promotion, building a large network on Facebook or Twitter may be key.

Effective keyword usage in your social media strategy is also important to consider. Highlight keywords relevant to your business on social media platforms to enable others to find you and use keywords and questions to generate discussions. There are many keyword research resources out there and this should form part of any social media strategy. A common mistake frequently made when performing keyword research includes competing and optimizing for one or two generic words; these have high levels of competition and it is often worth targeting keywords that are more specific.

When looking for monthly search figures on keyword analysis tools, be sure to look at the exact match, not a broad match which is more likely to have a lower search number. Think about whether you want to target a plural or singular word; people often search for singular words, for example “iphone” as supposed to “iphones”. Be sure to select keywords in context with what you are optimizing for by doing Google searches beforehand and finally, conduct keyword reviews once in a while and audit their ROI.

For more information about social media, SEO or keyword research and to contact us, visit Alumni Web Services.